1. A physical or virtual commercial store and its branches located in the same city may sell its goods by putting them on sale according to the number of times, controls and time limits identified by the competent authorities. 2. Any action for the purpose of announcing reduced prices shall be considered a sale. 3. Sales may be effected or announced by any media means only after obtaining a permit therefor from the competent authority in the relevant Emirate, which shall state the start and end date of the sales and the selling prices prior to and during such period. Such permit may be granted only to those persons holding a valid trading license and registered in the relevant chamber of commerce. 4. A merchant shall comply with any controls regulating sales set by the competent authority in the relevant Emirate.
Interpretation and application must be checked against the official text and current version.