A merchant may not disclose such matters as are inconsistent with the reality regarding the origin or description of his goods, or any other matters pertaining to their nature or importance. He may not also declare falsely that he holds a rank, degree or award, nor may he resort to any other misleading means, with the intent thereby to usurp the customers of a competitor merchant, otherwise he shall be liable for compensation.
Interpretation and application must be checked against the official text and current version.